Magnetix Marketing Musings

Maybe You're Not Overthinking It

RPM, aka Thunderbrd

Published on: 10/09/2026

Sometimes overthinking means reopening decisions we've already solved. Other times, we're simply discovering how much thought the job actually requires.

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The Numbers Get a Vote | Smarter Advertising Through Testing

RPM, aka Thunderbrd

Published on: 08/09/2026

AI makes advertising ideas cheaper to create. Systematic testing can turn ad spend into both customer acquisition and reusable market intelligence.

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Why ChatGPT Keeps Forgetting Your Business (And Why It Isn't Actually Its Fault)

RPM, aka Thunderbrd

Published on: 25/07/2026

Why does ChatGPT keep forgetting your business? The problem isn't AI memory—it's missing context. Learn how organizing your business knowledge can dramatically improve every AI conversation.

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